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The Black Grouse Scotch Whisky 70Cl
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A marriage of fine, peated malt Scotch whiskies and The Famous Grouse
Blended Scotch whisky
Fastest growing premium blend with 24% total annual growth* Consistent brand building investment, including TV advertising, is increasing awareness
A smooth taste balanced with a smoky, peaty flavour typified by Islay malts Benefiting from the trademark smoothness of The Famous Grouse, thanks to years of blending expertise
Contains some of the world's finest whiskies including The Macallan and Highland Park Delivering exceptional quality
This award winning blend has a unique partnership with the RSPB and provides sponsorship which fund projects to help save the endangered black grouse bird
*CGA Dec 2012 & Nielsen Feb 2013
Dark, russet, golden.
Smoky, soft, musky, rich and full.
Full flavour, smoky through the oak.
Long, smoky and aromatic.
The Black Grouse is a unique blend of Scotland's favourite whisky and exquisite peaty malts, resulting in an award winning blend with a difference. Since its launch in 2008, this additions to The Famous Grouse family has gone from strength to strength and enjoyed exceptional growth.
History and Heritage
The Black Grouse represents the very best of Scotland and: Contains some of the world's finest malts (including Highland Park and The Macallan). Is married and bottled in Glasgow. Has its spiritual home in Crieff at Glenturret Scotland's oldest and most visited distillery. Is owned by an independent company headquartered in Perth.
Matthew Gloag established his much respected family grocer business in 1800. Decades later, third generation Matthew Gloag introduced The Famous Grouse, a whisky that would become known for doing things differently. So, it's no surprise that in 2008, year of blender creating a new whisky representing the darker side of The Famous Grouse. The Black Grouse is a full bodied taste sensation inspired by Scotland's extroverted feathered character of the same name, and offers a unique and unrivaled taste for longstanding whisky drinkers and newcomers.
By Appointment to Her Majesty The Queen Scotch Whisky Blenders Matthew Gloag & Son Limited
Help save a rare breed
By choosing The Black Grouse Blended Scotch Whisky you are helping maintain our black grouse conservation work across Scotland, Northern England and Wales. You have enabled over £200,000 to go directly to helping the plight of this magnificent, endangered bird. 85,000 acres of native habitat have been improved and there are signs that the black grouse population is responding positively
Conservation takes time and commitment, so does the making of our distinctively smooth, and smoky whisky. Please continue to enjoy The Black Grouse Scotch Whisky and help save its namesake. Thank you.
A million voices for nature
The RSPB speaks for birds and wildlife, tackling the problems that threaten our environment. Nature is amazing help us keep it that way.
The Royal Society for the Protection of Birds (RSPB) is a registered charity: England and Wales no. 207076, Scotland no. SC037654
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